rkd retail/iQ
parkson department store
jinan
the leading Malaysian department store realized early that their expansion opportunities within their home market were limited due to domestic market saturation and became a first mover in the PRC market. 
  
Fast forward 17 years later, now with nearly 50 locations throughout the greater China, Parkson is a leading mid-level department store chain with significant expansion plans for 2011 and 2012.
  
rkd retail/iQ agreed the time for differentiation and clearly understands that Parkson has the desire and the ability to differentiate from the competition through an enhanced merchandise assortment, better brand partners, improved retail environment and unique customer service.
 
rkd retail/iQ has been engaged to take Parkson to the next level of department store implementation with new flagship locations in leading tier 1 and tier 2 cities and is responsible for all retail planning, design, construction documentation and brand communications.



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